The iPhone leads global sales with 234.6 million units in 2023, ending Samsung’s 12-year dominance. In a significant shift in the smartphone industry landscape, Apple has emerged as the world’s leading smartphone seller, surpassing Samsung, according to preliminary data released by the International Data Corporation (IDC) on Tuesday.
The iPhone claimed the top spot in 2023, selling 234.6 million units, exceeding Samsung’s total of 226.6 million units, marking the end of Samsung’s twelve-year dominance in the market.
The IDC noted that while there was strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, the standout performer was Apple. Researchers attributed Apple’s success to the growing popularity of high-end devices, citing the “shifting of power” at the top of the consumer electronics market.
“The last time a company not named Samsung was at the top of the smartphone market was in 2010, and for 2023, it is now Apple,” stated the IDC.
Apple secured a market share of 20.1%, outpacing Samsung’s 19.4%, making it the leading smartphone seller not only in terms of revenues and profits but also in sales volumes. This achievement marks a significant milestone for Apple, as it is the first time the tech giant has led the market in terms of sold units.
The IDC data highlights Apple’s dominance in the premium smartphone segment, where its devices, including the iPhone 13 series, have found strong consumer appeal. The continued success of the iPhone and Apple’s strategic focus on high-end offerings have played a pivotal role in reshaping the competitive landscape.
As smartphone market dynamics evolve, Apple’s ascent underscores the importance of innovation, consumer preferences, and market positioning in determining industry leaders. The competition between Apple and Samsung is expected to intensify as both companies strive to innovate and capture a more significant global smartphone market share.
